The electric vehicle brand by Greaves Electric Mobility Private Limited (“GEMPL”),Ampere electric has become an official EV partner of Royal Challengers Bangalore ahead of T20 season.
It is also believed that Ampere will launch RCB edition Primus electric scooter. Each match played at home will feature Ampere Electrifying Player of the Match who will receive the special edition Primus. With a viewership that the T20 league attracts it looks like the partnership could favor Ampere Electric in terms of branding.
“Collaboration with cricket helps us to connect with our customer’s at large, while we continue to democratize smart & sustainable mobility solutions, through our range of electric 2 wheeler for the masses. Our anthem to make Har Gully Electric, and inspire the community towards building a better planet is intimately tied to the culture of Har Gully Cricket.” said Sanjay Behl, CEO and executive director, Greaves Electric Mobility Private Ltd.
“At RCB we firmly believe that progress towards a sustainable future requires collaboration and shared values. We are proud to join hands with Ampere and create a series of sustainable, exciting, and unique touch points for the RCB fans and Ampere consumers alike.” said Rajesh Menon, head and vice president, Royal Challengers Bangalore.
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